{"id":6180,"date":"2022-03-17T12:27:07","date_gmt":"2022-03-17T11:27:07","guid":{"rendered":"https:\/\/www.ebp.be\/market-research-in-public-procurement\/"},"modified":"2026-04-13T12:38:30","modified_gmt":"2026-04-13T11:38:30","slug":"les-etudes-de-marche-dans-les-marches-publics","status":"publish","type":"post","link":"https:\/\/www.ebp.be\/fr\/les-etudes-de-marche-dans-les-marches-publics\/","title":{"rendered":"Les \u00e9tudes de march\u00e9 dans les march\u00e9s publics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6180\" class=\"elementor elementor-6180 elementor-1004\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13e086b3 e-flex e-con-boxed e-con e-parent\" data-id=\"13e086b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31677b67 elementor-widget elementor-widget-text-editor\" data-id=\"31677b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>L\u2019exploration du march\u00e9 est une phase importante des march\u00e9s publics. Pourtant, elle n\u2019est pas toujours utilis\u00e9e. Dans ce blog, on vous explique ce qu\u2019est exactement une \u00e9tude de march\u00e9 et quels en sont les avantages.<\/p>\n<p>Les entrepreneurs ne savent souvent pas ce qu\u2019ils peuvent attendre d\u2019une proc\u00e9dure de placement sur le march\u00e9. Les pouvoirs adjudicateurs, en revanche, ont souvent peu de connaissances du march\u00e9 et des acteurs qui le composent. Une tr\u00e8s bonne solution pour cela est l\u2019\u00e9tude de march\u00e9.<\/p>\n<p>L\u2019objectif ultime d\u2019une \u00e9tude de march\u00e9 est de pouvoir \u00e9tablir un cahier des charges le plus clair possible. Cela augmente les chances de recevoir des offres conformes de la part de soumissionnaires comp\u00e9tents. Cela permet ensuite de placer et d\u2019ex\u00e9cuter le contrat de la meilleure fa\u00e7on possible.<\/p>\n<p>Une \u00e9tude de march\u00e9 officielle ne peut \u00eatre lanc\u00e9e qu\u2019\u00e0 l\u2019initiative du pouvoir adjudicateur. Toutefois, cela ne signifie pas que l\u2019entrepreneur lui-m\u00eame ne peut pas poser de questions au pouvoir adjudicateur. Comme l\u2019\u00e9tude de march\u00e9 a en fait lieu avant la proc\u00e9dure d\u2019attribution, elle se situe dans une phase ouverte o\u00f9 la loi sur les march\u00e9s publics ne s\u2019applique pas encore. Bien s\u00fbr, il existe des principes g\u00e9n\u00e9raux, tels que le principe d\u2019\u00e9galit\u00e9, que les parties doivent respecter.<\/p>\n<p>En r\u00e9sum\u00e9, une \u00e9tude de march\u00e9 offre de nombreux avantages tant pour le pouvoir adjudicateur que pour l\u2019entrepreneur. Notre conseil est d\u2019y investir en tant que pouvoir adjudicateur. Il est important d\u2019enregistrer toutes les informations relatives \u00e0 l\u2019\u00e9tude de march\u00e9. Cela est n\u00e9cessaire pour acqu\u00e9rir et maintenir une connaissance actualis\u00e9e du march\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude de march\u00e9 est une phase importante des march\u00e9s publics. Cependant, il n\u2019est pas toujours utilis\u00e9. Dans ce blog, nous verrons de plus pr\u00e8s ce qu\u2019implique la phase de prospection et quels en sont les b\u00e9n\u00e9fices.<\/p>\n","protected":false},"author":8,"featured_media":1007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,82,64],"tags":[83,67],"class_list":["post-6180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","category-comment","category-quest-ce-que-cest","tag-comment","tag-quest-ce-que-cest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les \u00e9tudes de march\u00e9 dans les march\u00e9s publics - EBP Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ebp.be\/fr\/les-etudes-de-marche-dans-les-marches-publics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les \u00e9tudes de march\u00e9 dans les march\u00e9s publics - EBP Website\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9tude de march\u00e9 est une phase importante des march\u00e9s publics. Cependant, il n\u2019est pas toujours utilis\u00e9. 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